To get the most from attending a trade show, you need to do your homework and have a detailed strategy. This guide provides important information to help you plan and prepare for international trade show, and help you answer the following questions:

  • Is your company ready to attend an international trade show?
  • What type of trade show should you attend?
  • What are the costs and benefits of attending the trade show?
  • Who from your company should attend the trade show?
  • What should your booth look like?
  • What kind of marketing materials are needed?
  • How should you communicate with contacts made at the show?

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