To get the most from attending a trade show, you need to do your homework and have a detailed strategy. This guide provides important information to help you plan and prepare for international trade show, and help you answer the following questions:

• Is your company ready to attend an international trade show?
• What type of trade show should you attend?
• What are the costs and benefits of attending the trade show?
• Who from your company should attend the trade show?
• What should your booth look like?
• What kind of marketing materials are needed?
• How should you communicate with contacts made at the show?