- This event has passed.
TPSA Collaborates with IETC to Offer Women Training on Digital Marketing
March 13, 2018 - March 14, 2018
- JakartaEvent Navigation
The TPSA project and the Indonesia Export Training Center have collaborated to design and offer a training course Access to Digital Marketing by Export-Ready Women-Led SMEs. The theme of the activity is a response to a constraint in access to markets faced by export-ready women-led SMEs. This constraint was one of the key findings of TPSA’s Gender and Trade Study. At the end of the training, participants had:
- increased understanding on gender issues in marketing, including exporting through digital marketing
- enhanced knowledge about digital marketing (i.e., various website platforms and social media)
- improved knowledge and skills in developing a strategy and plan for digital marketing for their business
- Agenda (Bahasa Indonesia)
- Activity Brief: TPSA Project Collaborates With the Indonesian Export Training Centre to Conduct Digital Marketing Training for Export-Ready Women-Led SMEs
- Presentation: Why Gender Matters in Digital Marketing for Women SMEs (Bahasa Indonesia)
- Presentation: Digital Marketing: Strategy and Social Media (Bahasa Indonesia)