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TPSA and ANGIN Hold a Workshop in Bandung on Digital Marketing for Women Entrepreneurs
March 19, 2019 - March 20, 2019
- BandungEvent Navigation
In collaboration with the Angel Investment Network Indonesia (ANGIN), the TPSA project held a workshop on digital marketing for women SME entrepreneurs. The training program was opened by Mr. Yonathan from the Ministry of Trade of the Republic of Indonesia, who spoke about the importance of increasing Indonesia’s digital competitiveness.
During the training, ANGIN invited Google Womenwill and Gapura Digital as trainers to deliver digital marketing materials specifically for women-led SMEs. Participants learned how to develop digital marketing strategies for their business, starting from the introduction of useful digital marketing tools to practical suggestions for planning digital marketing. The training also invited three speakers who gave practitioners’ perspective on digital marketing. Stephanie Sekar (social media strategist) provided material on how to develop the company’s brand by using influencers, Andre Tan (XOPO Design) delivered material about aligning social media with business objectives, and Laras Anggraini (Smitten by Pattern) spoke about using Instagram to export products to Malaysia, Singapore, and the United States.
- Agenda
- Activity Brief: TPSA and the Angel Investment Network (ANGIN) Hold a Digital Marketing Training Workshop for Women-Led SMEs
- Presentation: Why is Gender Equality Important for Digital Marketing? (available in Bahasa Indonesia only)
- Presentation: Social Media for Your Business—by Google Womenwill (available in Bahasa Indonesia only)
- Presentation: Marketing Content and Copywriting for Your Business—by Gapura Digital (available in Bahasa Indonesia only)
- Presentation: Developing Brand through Video—by Gapura Digital (available in Bahasa Indonesia only)
- Presentation: Important Business Skills to Develop Your Business—by Google Womenwill (available in Bahasa Indonesia only)
- Presentation: Making International Markets Smitten With Our Local Products—by Smitten
- Press Release (available in Bahasa Indonesia only)