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Enhancing Women-Owned SMEs’ Skills and Knowledge on Digital Marketing: Special Focus on Coffee Industry
April 29, 2019
- Takengon, Aceh TengahEvent Navigation
TPSA collaborated with ANGIN to offer a one-day training on digital marketing for female SME entrepreneurs titled “Enhancing Women-Owned SMEs’ Skills and Knowledge on Digital Marketing: Special Focus on Coffee Industry,” in Takengon, Aceh.
The opening speech was delivered by Dati Fatimah (TPSA gender equality officer), Intan Savitri Wahyoe (Fairtrade-NAPP project officer), and Rizkani (chair of the Gayo Coffee Women’s Forum). The first topic covered was gender equality in the coffee industry. This was followed by how to use digital platforms (such as websites, e-commerce, and social media) to thrive in a competitive coffee market.
- Agenda
- Presentation: Gender Equality and Women’s Empowerment through Trade by SMEs (available in Bahasa Indonesia only)
- Presentation: Talk show presentation by Citra Ramadhani Putri of Dua Coffee
- Presentation: Talk show presentation by Ridwan of Bukalapak (available in Bahasa Indonesia only)
- Presentation: Social Media Marketing Strategy 101