The TPSA project and the Indonesia Export Training Center have collaborated to design and offer a training course Access to Digital Marketing by Export-Ready Women-Led SMEs. The theme of the activity is a response to a constraint in access to markets faced by export-ready women-led SMEs. This constraint was one of the key findings of TPSA’s Gender and Trade Study. At the end of the training, participants had:

• increased understanding on gender issues in marketing, including exporting through digital marketing
• enhanced knowledge about digital marketing (i.e., various website platforms and social media)
• improved knowledge and skills in developing a strategy and plan for digital marketing for their business