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TPSA and ANGIN Hold a Workshop in Bandung on Digital Marketing for Women Entrepreneurs

March 19, 2019 - March 20, 2019

- Bandung

In collaboration with the Angel Investment Network Indonesia (ANGIN), the TPSA project held a workshop on digital marketing for women SME entrepreneurs. The training program was opened by Mr. Yonathan from the Ministry of Trade of the Republic of Indonesia, who spoke about the importance of increasing Indonesia’s digital competitiveness.

During the training, ANGIN invited Google Womenwill and Gapura Digital as trainers to deliver digital marketing materials specifically for women-led SMEs. Participants learned how to develop digital marketing strategies for their business, starting from the introduction of useful digital marketing tools to practical suggestions for planning digital marketing. The training also invited three speakers who gave practitioners’ perspective on digital marketing. Stephanie Sekar (social media strategist) provided material on how to develop the company’s brand by using influencers, Andre Tan (XOPO Design) delivered material about aligning social media with business objectives, and Laras Anggraini (Smitten by Pattern) spoke about using Instagram to export products to Malaysia, Singapore, and the United States.